![]() ![]() Over the last few decades, the company has forayed into retailing music through physical and digital mediums. Today, its portfolio includes intellectual property rights of over 4000 hours of TV content produced for channels in languages including Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali. The company which started as a music label company in 1902 has today gone much beyond that. Since then, Saregama has kept innovating on not just Carvaan but also on its other offerings. That was the insight that gave birth to Carvaan, Saregama’s popular portable retro music player. People who wanted to listen to retro music were not able to access them easily. Vikram Mehra, Managing Director, Saregama India tells us how the company has managed to stay relevant even after being in existence for close to 120 years, and all that it is doing to make sure it stays relevant for the next few decades too.įour years ago, Saregama realized a need gap in the 40+ age group when it came to consuming music.Over the years, the company has transitioned from being a music label to today creating IPs in the form of music, films and TV series, along with manufacturing and innovating on its portable music player, Carvaan.Its PAT for Q4 stood at Rs 372 million, which was a 151% growth compared to the same quarter last year. ![]() ![]() Saregama recently announced its result. ![]()
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